The internet has enabled information marketing to grow to a multi
The internet has enabled information marketing to grow to a multi, multi-million dollar business at an alarming rate. The speed at which information can be located, the speed at which information can be delivered and the speed at which venture partnering deals can be struck between those with information to offer are just a few of the reasons for this amazing growth. People are hungry for information and there is no shortage of information marketers out there ready, willing and able to feed that hunger.
Now, is it just me or is there anyone else reading this who is somewhat insulted by the means employed by many of those who sell information? The standard sales methodology is so prolific; it becomes virtually impossible to distinguish one offer from the next. What do I mean by this? Let’s take a closer look and dissect the process.
It all starts with a personalized, boiler plate email encouraging you to hurry up and visit a web site where you’ll discover the definitive key to unlocking unlimited internet riches. The email is sent as an affiliate promotion by someone whose email list you’d previously opted into at one point. Out of curiosity, you’ll click the link in the email and be taken to a landing page where you’ll find a very carefully laid out sales letter.